How to find your ‘verbal identity’
Adding a distinct personality to verbal communication is a key differentiator for brands in a world increasingly saturated by visual messages.
Adding a distinct personality to verbal communication is a key differentiator for brands in a world increasingly saturated by visual messages.
Despite the rapid increase in social media ad budgets, many senior marketers remain unconvinced by its impact on their firm’s overall performance and are still failing to integrate it into their wider marketing strategies.
Out-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year.
Verbal branding is just as important as visual communication, according to Fred Perry’s brand director Rob Gaitt, but authenticity is key.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.