Charities suffering donor apathy
As research reveals even regular donors feel little emotional connection, charities need to find an integrated approach to communications that inspires supporters to become advocates.
Profile: Lynda Thomas and Hilary Cross, Macmillan
Lucy TesserasWhy the cancer charity must spend on marketing to make a difference.
Charities have ‘only themselves to blame’ as public backs tighter fundraising regulation
Sarah VizardMore than two-thirds of the British public thinks charity fundraising should be more tightly regulated even if it means they raise less money, according to new research, following a year of criticism over some fundraising practices.
How Cancer Research UK is bringing together direct response and brand marketing
Sarah VizardCancer Research UK has launched a new ad that it says marks the start of a new way of communicating with the public, rather than just acting as a one-off campaign. Its marketing boss Anthony Newman talks through the strategic thinking behind it and why his team wanted to take a risk with the new creative.
Five common traits that make a marketing leader
Joe GloverFrom positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
3 questions I wish I’d asked as a junior marketer: Booking.com’s Natalie Wills
Josh StephensonAlongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
‘We have to be patient’: One brand on making a name for itself during a category decline
Josh StephensonOddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
Misinformation, media budgets, soft skills: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.