Sky’s top marketer Stephen van Rooyen takes on broader role as UK and Ireland CEO

Sky has promoted its chief marketing and digital officer Stephen van Rooyen to role of chief executive for the UK and Ireland following a number of internal management changes.

Stephen van Rooyen

The news comes after Nicola Mendelsohn, Facebook’s vice president for EMEA, announced at The Guardian’s Changing Media Summit yesterday (23 March) that he had recently been promoted. When asked what his new role title was, he answered “chief exec”.

READ MORE: Sky’s Stephen van Rooyen talks Wiggins and winning

Sky is currently in the midst of a management restructure in a bid to strengthen its operations across its international markets. It announced earlier this week that its chief finance officer Andrew Griffith would be expanding his responsibilities and taking on the role of group chief operations officer.

Van Rooyen’s role has now also been expanded. He will assume overall leadership of its consumer and business divisions while remaining in charge of the brand’s marketing and digital activity. He will report directly into Sky’s group CEO Jeremy Darroch.

Van Rooyen has held various marketing roles at Sky since joining the business in 2006. He has previously worked at brands including Virgin Media and News UK.

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