Apple turns 40
What next for the world’s most valuable brand as it hits middle age?
What next for the world’s most valuable brand as it hits middle age?
According to Peter Barron, vice-president for communications and public affairs, it is very “difficult” for Google to work out how much tax it should be paying in the UK.
As quarterly sales growth slows and Apple warns of its first drop in revenues for almost 13 years, the company is looking to shift perceptions of its brand away from hardware like the iPhone and iPad to services and apps.
At last night’s (9 September) eagerly anticipated launch event, Apple unveiled its latest range of products, including the iPhone 6s and iPhone 6S+, WatchOS 2, Apple TV as well as the new iPad Pro. But what do they mean for marketers and how is Apple boosting its appeal to brands?
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.