Apple turns 40
What next for the world’s most valuable brand as it hits middle age?
What next for the world’s most valuable brand as it hits middle age?
According to Peter Barron, vice-president for communications and public affairs, it is very “difficult” for Google to work out how much tax it should be paying in the UK.
As quarterly sales growth slows and Apple warns of its first drop in revenues for almost 13 years, the company is looking to shift perceptions of its brand away from hardware like the iPhone and iPad to services and apps.
At last night’s (9 September) eagerly anticipated launch event, Apple unveiled its latest range of products, including the iPhone 6s and iPhone 6S+, WatchOS 2, Apple TV as well as the new iPad Pro. But what do they mean for marketers and how is Apple boosting its appeal to brands?
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.