The Marketing Academy is hosting its Inspire conference on the 15th April where senior marketers and business leaders from brands such as Sainsbury’s, O2 and Diageo will discuss the changing nature of leadership.
From Twitter’s 10th birthday to Tesco launching seven new value own-label brands, it has been a busy week in the world of marketing. Here is what you need to know.
Foster’s will sponsor the England Cricket team after signing a two-year deal with the England and Wales Cricket Board, marking the beer brand’s return to sport sponsorship for the first time in a decade.
BHS boss Darren Topp says he wants to make BHS an “iconic British brand” again after it was saved from bankruptcy by creditors who voted in favour of a survival plan but it will need to invest in marketing and explain to shoppers why they should be visiting its stores if it wants to turn its slump around.
Benedict Evans, partner at Andreessen Horowitz, examines the changing digital ecosystem.
Despite mobile now accounting for 27% of sales at its Next Directory online business, Next chief executive Simon Wolfson says m-commerce will only have a ‘marginal’ impact in convincing British consumers to up their spend at the fashion retailer.
Asda has been on a journey over the past nine months to embrace a more content-led digital advertising strategy that aims to make its marketing more relevant to consumers and therefore more effective.
Pinterest is expanding its ad business outside the US for the first time and is hoping to differentiate by focusing on how it can marry online and offline to drive up sales for brands.
Brands could be missing out on valuable sales by failing to attract consumers across multiple generations, so is taking an age-agnostic approach to product design the answer?
As Facebook and Twitter announce developments to improve mobile experiences, are brands’ strategies keeping up with the pace of change and creating truly valuable experiences for consumers?
This is an auspicious week, as after four years and 204 columns, this Secret Marketer is going to emulate his heroes, Dr Who, James Bond and the Stig and metamorphose into a new Secret Marketer – this is the last article to be penned by yours truly.
Humanities graduates who are highly numerate make the best data scientists, says dunnhumby co-founder Clive Humby, but the obsession with digital skills means brands are neglecting communication and business awareness.
Sky has promoted its chief marketing and digital officer Stephen van Rooyen to role of chief executive for the UK and Ireland following a number of internal management changes.
Being the brand behind synthetic motor oils might not sound like the most glamorous thing in the world but thanks to its digital-first approach and deep video strategy, Castrol has received plenty of cut through over recent years.
With social networks increasingly looking at social commerce, giving consumers the opportunity to buy direct from brands, marketers need to understand how to convert today’s browsers into tomorrow’s buyers.