Twitter at 10: The most impactful campaigns of the last decade
Marketing Week ReportersFrom the Ice Bucket Challenge to This Girl Can, we take a look at some of the most impactful campaigns on Twitter over the last decade.
From the Ice Bucket Challenge to This Girl Can, we take a look at some of the most impactful campaigns on Twitter over the last decade.
Twitter turns 10 years old this week so we caught up with UK MD Dara Nasr on the journey the social platform has been on and its challenge in shifting both marketers and consumers’ perceptions to see it as an interest network.
How the site is pivoting from a social network to an interest network
Captain Birds Eye is making yet another comeback as Birdseye invests £8m in a new TV and rebranding campaign aimed at building long-term affection with the frozen food character among the next generation of British children.
Sainsbury’s has made a bid of close to £1.4bn for Argos owner Home Retail Group as it looks to create a “leading food and non-food retailer of choice for customers”.
A data management platform is increasingly necessary for brands as the volume and variety of consumers’ interactions with them grows, but how do marketers make sure their DMP doesn’t start managing their strategy too?
Speaking to Marketing Week to promote The Venture, Chivas whisky’s $1m competition for social enterprises, the wine and spirit maker’s chief executive Alexandre Ricard claimed today’s consumers will uncover any lack of authenticity in corporate social responsibility efforts.
Transport for London (TfL) hopes its new £1.1bn advertising deal with Exterion can prove a catalyst to transform the ‘outdated’ outdoor advertising market and offer brands new opportunities to engage with its audience.
Having launched its £43,000 professional VR camera OZO in Europe last night (17 March), Nokia Technology’s CMO Boon Lai is confident the brand can now become a virtual reality pioneer and help shift its perception away from the mobile phone space.
Smirnoff is looking to push its position as a “meaningful” brand through a new campaign that aims to celebrate the deaf community with a message of inclusivity.
With the government finally announcing a sugar tax for the soft drinks industry and Instagram introducing bold changes to its feed, it’s been a controversial week. Here are some of this week’s biggest marketing stories.
Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters?
Predictive analytics is giving brands the capability to automate marketing responses in any given customer scenario, but it requires fundamental shifts in companies’ attitudes to technology and the willingness to test and learn continually.
Having recently returned to sales growth for the first time in four years, Morrisons’ head of marketing Andy Atkinson says the supermarket’s marketing is back on track after it embarked on the biggest customer listening programme in its history.
BP is returning to TV advertising for the first time in 10 years, and the first time since the Deepwater Horizon oil spill in 2010, as it seeks to reposition the brand by focusing less on the engineering aspect of fuel and more on being “relevant” to people’s lives.