How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Month: March 2016
Bridging the gap between programmatic and creativity
Sarah VizardDespite concerns that programmatic buying might sound the death knell for creativity the two sides are now finding ways to work together to ensure data and automation lead to more effective advertising. But challenges remain in ensuring that the right data is used at the right time and that serendipity is not forgotten.
Why marketers are failing to target consumers at key life events
Mindi ChahalBig consumer life events can provide marketers with a trigger to acquire and retain customers but brands need to obtain and manage data more effectively.
Brands are better off leaving politics to Parliament
Russell ParsonsBe it the death of a musical legend or the mania surrounding an Oscar-winner, brands are always quick to tap the current cultural zeitgeist to become part of the conversation. As ephemeral as these pop culture opportunities are, brands that do it right can nicely reflect the mood of the nation.
Bodyform follows P&G with an emoji campaign to offer ‘practical solution’ to the taboo around periods
Leonie RoderickBodyform has launched a new campaign aimed at breaking down taboos around periods by introducing six ‘femojis’ and asking people to sign a petition to support the cause.
Adidas says Kanye West collaboration has ‘elevated brand perception’
Thomas HobbsAdidas upped its marketing spend by 31% in 2015 as it predicted a positive outlook for 2016, fuelled by its bid to drive ‘long-term brand desire’, and talked up the success of its shoe collaboration with rapper Kanye West.
Ad blockers hit back after culture secretary calls them a ‘modern day protection racket’
Thomas HobbsBoth industry bodies and ad blockers have reacted to comments yesterday (2 March) by culture secretary John Whittingdale, who referred to ad blocking as a ‘modern-day protection racket’.
Royal Salute criticises ‘faceless’ luxury brands as it repositions as ‘genuinely British’
Leonie RoderickWhisky brand Royal Salute has launched a global campaign, without the help of an ad agency, to establish its new vision as a modern luxury brand and highlight its British aristocratic credentials.
How to find the perfect market research partner
Jonathan BaconWith the wealth of data companies now have at their fingertips, finding the right research partner to meet increasingly niche insight needs requires a new approach, and big, well-known agencies may not always be the best option.
McLaren launches first ever TV ad as it seeks to change brand image
Leonie RoderickMcLaren is launching its first ever television ad as the car marque enters a new market segment by unveiling a range of sports cars, and seeks to take on “traditional” competitors including Audi and Porsche.
The Telegraph tests readers’ attitude to ad blocking
Sarah VizardThe Telegraph is testing readers’ attitude to ad blocking as it looks to prove to consumers the value exchange between content and advertising.
Ribena attempts to wake ‘sleeping giant’ and target health conscious consumers with Ribena Light push
Leonie RoderickRibena is launching a £6m marketing campaign for its Ribena Light variants aimed at young adults after responding to consumer needs for healthier products “without compromising on taste”.
How OnePlus is taking on the mobile giants
Jonathan BaconCo-founder Carl Pei on how the brand is taking on Apple with its high-end, low-price products and word-of-mouth marketing strategy.
Secret Marketer: Brands that forget their history are doomed to repeat it
David CoveneyWhen I was a teenager, I used to write a diary. Not the three lines every other week variety, but the Samuel Pepys sort. It got so serious that I was spending four hours a day capturing on paper the 12 to 14 hours of my life while I was awake.
P&G hits out at ‘stereotypical’ emojis in new #LikeAGirl push
Leonie RoderickP&G has unveiled the next iteration of its #LikeAGirl campaign, blasting emojis for being “stereotypical” and “limiting”, and encouraging girls to share the type of female emojis they would like to see.