From emoji registration plates to Pimm’s taking over Big Ben, brands are once again trying to stand out this April Fool’s Day. Here’s our selection of the good, the quirky and the simply unbelievable.
Carlsberg has launched its “biggest experiential event” yet in the form of a chocolate pop-up bar ahead of the Easter weekend to ensure people are “thinking about beer as much as they are thinking about chocolate”.
Understand lifetime value by meeting consumers at the moments that most influence their decisions.
McDonald’s has rejected an offer by Burger King to team up for a one-day “peace offering” to mark International Peace Day on 21 September.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.