McDonald’s saw global comparable sales increase 6.2% over the first quarter, while consolidated revenue decreased by 1%. The growth was led by strong performance in the UK, Australia and Canada. Meanwhile in the US, first quarter comparable sales increased 5.4%, fuelled by the ongoing popularity of its all day breakfast.
Speaking on an investor call today (22 April), Steve Easterbrook said the company is applying “forensic analytics” across the business to identify future growth opportunities, including how it can roll out innovations from local markets globally.
“We’ve reacted to changing consumer demands at every price point. One example is the new ‘Signature Collection’ that was piloted in the UK in the first quarter,” he said.
“We’re also innovating around service. As we roll out table service, our mobile app and digital self-service kiosks, we’re providing more choice and flexibility for consumers and allowing them to experience the McDonald’s of the future.”
Easterbrook added that the company is well on its way in its aim to become a “modern burger company” and is seeking to sustain its positive momentum.
“The turnaround is taking hold and customers are responding well to the changes. We are pleased with the progress – we are serving fresher food and the overall service experience has improved. Many critical markets are returning to growth, increasing profitability for both the company and our franchisees,” he said.