Month: April 2016

Helen Tupper

Five ways brands can better manage millennials in the workplace

Helen Tupper

Millennials will account for 50% of the global workforce within the next four years so brands need to understand how to manage them more effectively. That means creating a collaborative environment where people are continually challenged so they don’t get bored and allowing them to take ownership of their development, says Helen Tupper, careers consultant and head of marketing at Virgin Red.

How to gain location-based consumer insights

Lucy Handley

In today’s digital age, marketers have dozens of tools at their disposal to analyse and assess consumer purchase behaviour. Marketing insight provided by location-based data is arguably becoming the most popular – allowing brands to build extensive customer profiles to target their advertising accordingly.

veggie pret

5 things that mattered this week

Thomas Hobbs

In a week that has seen Pret A Manger launch a veggie-only shop and Coke invest £10m in revamping Coke Zero, we line up five of this week’s biggest marketing stories.