Fifty years of work could be lost to mental illness by 2030 – that’s about 12 billion working days – according to a recent World Health Organisation report. The survey also found that a failure to treat symptoms of depression and anxiety is costing the global economy £651bn a year in lost productivity.
Snapchat’s vice-president of content Nick Bell is trying to banish the misconception that the vast majority of its audience are teenagers, claiming two-thirds are over 18 and 50% of new daily users are aged over 25.
Brands are too “lazy” when it comes to marketing to women through sport but marketers that have worked for Coca-Cola, Under Armour and Heineken say there are plentiful opportunities for better storytelling and grassroots community work if marketers can ignite a conversation.
Coca-Cola is replacing its ‘Coke Zero’ variant with ‘Coca-Cola Zero Sugar’ in a bid to boost awareness of its zero-sugar variants, in what the company is calling its biggest new product launch in a decade.
Pret A Manger is set to open its first standalone vegetarian store following positive feedback from customers showing an interest in cafes serving only non-meat options. Branded ‘Pret’s Little Veggie Pop-up’, the site will open in Soho in June for a month only, with Pret’s chief marketing officer Mark Palmer admitting that “more could follow”.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Nicola Mendelsohn, Facebook’s vice-president of EMEA and Matt Brittin, president of Google EMEA, share their thoughts on the changing digital landscape and what it means for brands at Advertising Week Europe.
A year ago Tesco was in crisis having just reported a £6.3bn loss and with its brand trust rapidly eroding. Yet CEO Dave Lewis claims customers are now returning as his focus on “what makes Tesco unique” and communicating that to customers helps turn around the business.
Pepsi is increasing its focus on low-calorie and “nutritional” innovations in a bid to “future proof” the company and respond to consumer appetite for health and wellness products.
Online ad viewability in the UK has increased four percentage points to 54% in the first quarter of 2016, according to a new report. But £600m is wasted annually as 46% of banner ads are not viewable.
The Natural Environment Research Council’s competition to name its new boat is the latest in a cavalcade of crowdsourcing disasters, demonstrating that consumers are a bunch of brand-haters.
From H&M launching its first ever sustainability campaign to Asda ditching VCCP for Saatchi & Saatchi as its lead creative agency, it has been a busy week in the world of marketing. We have lined up the five news items you need to know.
Mars Food, the company behind Dolmio and Uncle Ben’s sauces, is putting advice on some of its products stating that they should only be consumed once a week due to high salt, sugar or fat content. But some fear it only offers a “short term fix” to a deep-rooted problem.
Having entered the third year of its Always Getting Better programme, Ryanair has “succeeded” in changing the negative perceptions associated with its brand and is now being inspired by Amazon to branch out into retail, according to its CMO Kenny Jacobs.
The advertising industry is positioning itself as a significant contributor to national exports as it looks to raise its economic profile. But the whole industry, both agencies and clients, will need to start shouting about its contributions if advertising wants MPs and policy makers to take it more seriously.