There is an urgent need to translate digital views into TV audiences and vice versa otherwise brands will continue to be misled by thin digital video viewing estimates.
Standard Life faces the often difficult task of marketing long term investments to consumers more interested in the here and now. Having benefited to the tune of almost 1 million new customers due to the new auto-enrollment for pensions, the brand’s marketing MD Stephen Ingledew explains the six methods it uses to ensure its marketing is relevant and resonates.
Marketing Week’s Data Storytelling Awards are back for a second year, bringing the industry’s outstanding data strategies, people and brands into the well-earned spotlight. The ceremony, which will be held on Tuesday 1 November at The Brewery In London, will award the industry’s best.
With mobile ad spend set to surpass desktop spend for the first time in 2016, Facebook is expanding its audience network and will take on the likes of Google by targeting its ads at everyone on the web, not just the people that use Facebook.
With the UEFA Champions League final taking place this weekend, we caught up with Ann Cairns, MasterCard’s president of international markets, to discuss the power of sponsorship, innovation and the importance of marketing within the company.
Co-op launched its new brand as it looks to reposition from ‘distress to destination’ retailer The Co-op is hoping to convince people to shop at its stores more often and as it looks to get customers to reappraise its food offering and brand and draw a line in the sand after the scandal of recent years. […]
This week mobile firms O2 and Three revealed two very different strategies in dealing with mobile ads. O2 believes that telecos have a right to play in the ad space, while Three plans to “revolutionise the mobile advertising experience” by trialling ad blocking.
‘Emotion regulation and young children’s consumer behaviour ’ Young Consumers, Volume 17, Issue 2, June 2016 Researchers explore how children’s growing ability to effectively regulate their emotions influences their consumer behaviour. The authors use direct observations of children and a survey of parents about their child’s emotional development to give predictions of consumer behaviour. They explore […]
Changing career a number of times helped Our/Vodka’s Åsa Caap realise she is an entrepreneur at heart and that she thrives when she’s able to constantly to reinvent.
Making the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
Despite consumers’ concerns about the impact a possible Brexit could have on the economy, this has not curbed their spending, according to the latest consumer confidence figures.
Brands are just paying lip service to customer experience as requests for call centre staff to improve the service are being met with resistance.
Effectiveness may not be a word that stirs the blood. However, when you think that being effective means “being successful in producing a desired or intended result”, and we all work in the results business, then there is no escaping that effective marketing should lead to success. The question therefore is how to be effective. […]
Benefit Cosmetics does not advertise or pay beauty bloggers yet it managed to increase market share to 38% in the premium mascara market thanks to a strategic partnership with Elle magazine and a video it produced for just £3,000.