Month: May 2016

6 ways Standard Life is disrupting the insurance industry

Standard Life faces the often difficult task of marketing long term investments to consumers more interested in the here and now. Having benefited to the tune of almost 1 million new customers due to the new auto-enrollment for pensions, the brand’s marketing MD Stephen Ingledew explains the six methods it uses to ensure its marketing is relevant and resonates.

Suggested reading May 2016: a digest of new marketing literature

‘Emotion regulation and young children’s consumer behaviour
’ Young Consumers, Volume 17, Issue 2, June 2016 Researchers explore how children’s growing ability to effectively regulate their emotions influences their consumer behaviour. The authors use direct observations of children and a survey of parents about their child’s emotional development to give predictions of consumer behaviour. They explore […]

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