Standard Life faces the often difficult task of marketing long term investments to consumers more interested in the here and now. Having benefited to the tune of almost 1 million new customers due to the new auto-enrollment for pensions, the brand’s marketing MD Stephen Ingledew explains the six methods it uses to ensure its marketing is relevant and resonates.
Co-op launched its new brand as it looks to reposition from ‘distress to destination’ retailer The Co-op is hoping to convince people to shop at its stores more often and as it looks to get customers to reappraise its food offering and brand and draw a line in the sand after the scandal of recent years. […]
‘Emotion regulation and young children’s consumer behaviour ’ Young Consumers, Volume 17, Issue 2, June 2016 Researchers explore how children’s growing ability to effectively regulate their emotions influences their consumer behaviour. The authors use direct observations of children and a survey of parents about their child’s emotional development to give predictions of consumer behaviour. They explore […]