With Leicester City beating odds of 5,000 to one to win the Premier League, it seems the club’s brightest money-making days are still ahead. But Leicester City is not the only one to have directly benefited from its Premier League victory.
I am generally opposed to ‘what marketers can learn’ articles but in the case of Leicester City and their manager Claudio Ranieri I have to make an exception.
Foster’s will sponsor the England Cricket team after signing a two-year deal with the England and Wales Cricket Board, marking the beer brand’s return to sport sponsorship for the first time in a decade.
Commonwealth Games England (CGE) is on the hunt for a brand to become the first ever lead sponsor of Team England as its chief executive Paul Blanchard insists the event has not been impacted by the doping scandal that is currently engulfing the world of athletics.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.