The top 10 YouTube ads in April

Cadbury’s use of YouTube footage in its new “taste like this feels” campaigns has paid off as the brand took two of the top five spots in April’s most populat list, while the return of MoneySuperMarket’s Dave and Ikea’s latest ad all make it into the top 10.

1. Cadbury: Cadbury Dairy Milk ‘Tastes like this feels’

A bear with a hard to reach itch is the genius behind Cadbury’s ‘tastes like this feels’ advert for its Dairy Milk Chocolate. The ad, first released on April 1, turns psychedelic and plays on the disco-funk of the 1970’s with the song ‘That’s the way (I like it)’ by KC and the Sunshine Band. What’s not to like about a happy ‘scratching bear’ set to a 1975 classic?

Agency: Fallon London

2. Betsafe: Street F1 with Team Betsafe

Formula 1 comes to the streets of Manchester in Betsafe’s latest ad. The car driven by an anonymous driver, was built by the gambling site with the help of Formula 1 experts. It aims to get people excited about the annual Gumball 3000 Rally 2016, which will see celebrities including DJ Afrojack, David Hasslehoff and skateboarder Tony Hawk get involved. Set across six days and 11 countries, the ad generated enough interest to make it to second place on the top YouTube ads for April.

3. MoneySuperMarket: #EPICDANCEOFF MoneySuperMarket TV ad

Last year’s ad featuring ‘Dave’ walking down the street in stilettoes was the most complained about ad in 2015, according to the ASA, but that hasn’t stopped MoneySuperMarket reintroducing the character in its latest TV spot. The #EPICDANCEOFF TV ad shows the well-heeled actor, Colin and a pole-dancing builder in a dance off set to Fifth Harmony’s ‘Worth it’ single. Will the ad surpass the 1,513 complaints it received in 2015?

Agency: Mother

4. Cadbury: Cadbury Dairy Milk medley ‘Tastes like this feels’

The second spot in Cadbury’s ‘Tastes like this feels’ campaign has also proved a hit on YouTube. This time a cat massages a blissful dog to the tune of another seventies ballad, Barry White’s ‘Never gonna give you up’.

Agency: Fallon London

5. H&M: World Recycle Week featuring M.I.A.

Sustainability is the focus of H&M’s latest ad campaign. Featuring singer M.I.A and the song ‘Rewear it’, H&M’s support of World Recycle Week urged viewers to donate unwanted garments to any of the company’s more than 3600 stores globally. With 2.68 million views on YouTube, the collaboration was YouTube’s fifth most viewed ad.

Agency: Forsman & Bodenfors

6. The Conductor

Agency: Wieden+Kennedy Portland

7. Dillan’s Voice

Agency: TBWA\Media Arts Lab, USA

8. IKEA – Wonderful Life – Full TV Advert #WonderfulEveryday

Agency: Mother London

9. Apple TV – Father Time

Agency: TBWA\Media Arts Lab, USA

10. Replay Hyperfree: a new dimension in active denim

Agency: 180 Amsterdam, Netherlands

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