Big retailers are lacking in their omnichannel offerings
UK department stores are failing to introduce omnichannel experiences at a pace that keeps up with consumer demand, new research finds, meaning they lag behind their US counterparts.
Food and drink industry welcomes stricter rules on advertising junk food to children
Sarah VizardThe food and drink industry has said it would welcome plans to introduce more stringent rules around advertising food and drinks high in salt, sugar and fat to children as the ad regulator launches an investigation.
Disney on why marketers are struggling with storytelling
Rachel GeeDisney’s head of audience Richard Ellwood believes no company has really cracked turning data into stories and that to overcome this marketers must understand the difference between correlation and causation, focusing on the right data through studying behavioural trends.
Marketing industry fights back against online ad fraud
Rachel GeeThe marketing industry has taken the next step to cut down on ad fraud by offering publishers, agencies and ad tech providers the ability to verify their solutions if they actually reduce the risk of fraudulent advertising.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?