Big retailers are lacking in their omnichannel offerings
UK department stores are failing to introduce omnichannel experiences at a pace that keeps up with consumer demand, new research finds, meaning they lag behind their US counterparts.
Food and drink industry welcomes stricter rules on advertising junk food to children
Sarah VizardThe food and drink industry has said it would welcome plans to introduce more stringent rules around advertising food and drinks high in salt, sugar and fat to children as the ad regulator launches an investigation.
Disney on why marketers are struggling with storytelling
Rachel GeeDisney’s head of audience Richard Ellwood believes no company has really cracked turning data into stories and that to overcome this marketers must understand the difference between correlation and causation, focusing on the right data through studying behavioural trends.
Marketing industry fights back against online ad fraud
Rachel GeeThe marketing industry has taken the next step to cut down on ad fraud by offering publishers, agencies and ad tech providers the ability to verify their solutions if they actually reduce the risk of fraudulent advertising.
‘People don’t know who we are’: One banking business on its shift to brand building
Grace GollaschWise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Lego brand director: Purpose drives pricing power
Niamh CarrollInclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.