Maersk Line on what keeps a CEO awake at night
Maersk Line’s social media manager Davina Rapaport says that social media in companies should focus on what keeps a CEO awake at night, not simply likes and engagement.
Rapaport told Marketing Week’s editor Russell Parsons, that social media shouldn’t take attention away from a company’s primary focus “it’s all about having data to prove a business case” she said “likes and engagement are all well and good but they are not the be all and end all.”
Watch the video and find out more about Rapaport’s advice on social media strategy and why the worlds largest shipping company, Maersk Line, aims to “tell the right stories, talk about the right product to the right customers” in 2016.