TSB has made significant strides since it was relaunched in 2013. CMO Nigel Gilbert talks to Marketing Week about the importance of aligning all marketing activity to its core proposition and why it looks outside financial services for inspiration.
If marketers want to be taken seriously they must end their preoccupation with tactics and tools and focus on their strategy, devised by thoroughly researching, segmenting and targeting their market.
Spanish banking group Sabadell has inherited a lot more than a stake in the UK banking market as it acquires TSB, a brand which has been in good health since its launch 18 months ago.
Finance start-up Azimo is hoping to take on the might of the banks as it looks to shake up the money transfer industry.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
