As profits, revenues and customer numbers all increase, Ryanair boss Michael O’Leary admits he made a mistake in not focusing on customer service and marketing sooner
With Peroni and Carlsberg moving to offer consumers a more premium experience, beer brands are steadily exploring craft options when it comes to lager. Yet they must not forget their core offering.
Marks & Spencer is looking to make sure its brand is sending customers the same message whether they shop in-store or online or sees its advertising on TV or mobile as it puts its ad account up for pitch.
With the major investigation into media buying kickbacks in the USA by the ANA about to conclude, and our own ISBA recently making headlines about the poor state of media agencies in the UK, Mark Ritson reviews what we have learned so far.
Carlsberg is ‘rebrewing’ its original beer using yeast cells from a 133-year-old beer bottle as part of a new global campaign that it hopes will re-establish it as a craft beer brand.
As NHS launches its first augmented reality billboard campaign and a declining Burberry admits customer loyalty is ‘lagging’, here are some of this week’s biggest marketing stories.
For marketers to become real leaders they need to stop getting stuck in everyday tasks and start thinking three years ahead, according to a panel of marketing executives from Visa, Disney and TSB.
Ahead of this weekend’s FA Cup Final and international football matches, Twitter has signed up both bet365 and EE for its Amplify ad service as the social media brand continues to bolster its live sports highlights.
Despite being famous for using reality TV stars such as Kerry Katona, Iceland is ditching the celebrity model for its latest above the line ad campaign as it ties up with real-life mum vloggers instead. And the frozen discounter’s joint managing director Nick Canning says the modern consumer is now ‘less interested’ in celebrity partnerships.
Unilever’s CMO Keith Weed said it is closing the ‘say-do’ gap when it comes to consumers buying sustainable products, with its sustainable brands growing 30% faster than the rest of the business in 2015.
For the first time, Intercontinental Hotel Group is using price comparisons within its advertising to “tidy up” the travel industry and overcome the “growing problem” of price comparison sites.
With just three weeks to go until UEFA Euro 2016 kicks off, two separate studies suggest that TV is not the only option for brands looking to engage fans, who should be looking to target women as well as men across online, radio, print and mobile.
With The Marketing Academy recently selecting the next 30 emerging leaders to take part in its 2016 scholarship programme, the 2015 participants each handed out their advice on how to be a successful marketer.
The UK’s richest 1% are more switched on digitally than their peers and many opt for mid-level goods over upmarket alternatives so brands may need to realign their thinking in order to target to this group effectively.
Google used its annual I/O developer conference to lay out how it will move beyond the smartphone into artificial intelligence, messaging and virtual reality but what it didn’t do was explain the position brands will hold in this new future, raising concerns they could end up “making a deal with the devil”.