Hosted by Sir Lenny Henry CBE, the Marketing Week Awards took place on 12 May 2016 at the Roundhouse, London and brought together the best of the marketing industry. From diversity champions to those demonstrating trail blazing excellence, the awards highlighted who and what is leading the marketing industry today and defining its future.
Boots has unveiled a new above-the-line campaign positioning itself as a champion of the nation’s health and the high street retailer will hope the new messaging can make a difference as brand sentiment shows clear signs of decline.
Facebook hopes that its focus on personal, rather than cookie, data will help it convince brands to spend their display ad dollars on its ad network rather than those from rivals.
UK department stores are failing to introduce omnichannel experiences at a pace that keeps up with consumer demand, new research finds, meaning they lag behind their US counterparts.
Brands that don’t match words with deeds when it comes to their impact on society face the threat of vigilante justice, with Greenpeace having forced brands such as Tesco, Lego and Waitrose to change their ways over recent years.
Maersk Line’s social media manager Davina Rapaport says that social media in companies should focus on what keeps a CEO awake at night, not simply likes and engagement.
The DM Trust, created from the merger of the IDM Trust and Direct Marketing Foundation, is offering brands and agencies the chance to benefit from funds aimed at raising the standards of the direct marketing industry, either through nurturing talent or promoting responsible best practice.
With Instagram launching its new logo design to unify its family of apps and research highlighting that just 8% of brands are ‘very satisfied’ with their agency partners, here are some of this week’s biggest marketing stories.
As ITV prepares to air a ‘world first’ ad break takeover during its programming around this weekend’s 90th birthday celebrations for the Queen, the move reflects a wider shift as more and more brands spend big on long-form TV advertising.
Cadbury is putting £6m behind a marketing campaign for its ‘singles’ brands including Crunchie, Twirl and Wispa as it looks to turn around a market in long-term decline.
Marks & Spencer and Channel 4 have both admitted they are struggling to bring the idea of sustainability to life for consumers and are asking the marketing industry to help them find the “creative breakthrough” that takes it mainstream.
Disney’s head of audience Richard Ellwood believes no company has really cracked turning data into stories and that to overcome this marketers must understand the difference between correlation and causation, focusing on the right data through studying behavioural trends.
The climb from CMO to CEO means becoming more accountable and strategic. Relay42’s Tomas Salfischberger looks at why attribution models are less important than continually optimising customer journeys.
The marketing industry has taken the next step to cut down on ad fraud by offering publishers, agencies and ad tech providers the ability to verify their solutions if they actually reduce the risk of fraudulent advertising.
The Marketing Week Awards were back in London last night and bigger and better than ever as Sir Lenny Henry handed out 16 awards to the leading lights in marketing and we all came together to celebrate the industry.