Brands must drive digital standards, according to 2016 Vision 100 inductee Ben Rhodes, director of customer marketing at Royal Mail and executive committee member at ISBA.
Following a period of falling revenues, Groupon wants to reintroduce itself to UK consumers and hopes its first integrated TV campaign will highlight its transition into a “discovery brand”.
The Broadcast Committee of Advertising Practice (BCAP) has decided not to implement scheduling restrictions around payday loan ads, but payment brands face a further challenge in ensuring their ads don’t exploit vulnerable consumers.
What makes brands stick in the memory and what can less ‘sticky’ brands do to change consumers’ minds?
During the 62nd Cannes Lions Festival of Creativity, Teads and Marketing Week hosted a sponsored panel debate on board a yacht to discuss how advertisers need to cater for this mobile-only generation.
UK consumer confidence has slumped following the vote to leave the European Union, a drop that is expected to influence consumer spending, in particular on big ticket items, and ad spend.
In a “first of its kind” campaign, The O2 arena is letting Unilever’s CIF brand clean its roof as part of a strategy it hopes will usher in a new era of experiential branded activity at the venue.
Brands are harnessing the power of ‘frugal innovation’ to create value by working smarter with fewer resources, while improving the customer experience.
Footwear brand Toms’ annual One Day Without Shoes initiative this year engaged 3.5 million people. In this instalment of Marketing Week’s shoestring marketing series we look at how the brand has built a strong connection with customers through its community approach.
AB InBev, one of the world’s biggest brewers, has had a tumultuous year. Besides moving to acquire rival SAB Miller, the alcohol behemoth is battling declining global lager sales and an upsurge in interest in craft beer. But the company’s VP of US marketing Jorn Socquet remains bullish about the future.
Consumers still feel under pressure financially so brands that can innovate and offer value in different ways will be best placed to succeed, new research finds.
A Nurofen ad has been banned by the Advertising Standards Authority (ASA) for being “misleading”, two months after being fined £890,000 by the Australian government for deceiving customers.
Morrisons says it is planning to complain about an additional Aldi ad to the ASA after the discounter today (June 28) saw two TV ads and a press ad banned by the advertising watchdog. Aldi, following a complaint from Morrisons, was told by the ASA it had ‘misleadingly’ compared a weekly shop of its own brand products with branded products at the big four supermarkets.
The uncertainty of the EU Referendum result means marketing budgets will come under greater scrutiny but marketers know better than ever how to demonstrate their worth.
Many senior marketers are teaching digital natives on digital though don’t necessarily understand it themselves, or as Keith Weed says, they are “reading from a book or just using management skills”, which isn’t enough.