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The Data Storytelling Awards are back and entries are now open
Marketing Week ReportersMarketing Week’s Data Storytelling Awards are back for a second year, bringing the industry’s outstanding data strategies, people and brands into the well-earned spotlight. The ceremony, which will be held on Tuesday 1 November at The Brewery In London, will award the industry’s best.
McDonald’s CEO: ‘We’re behind when it comes to tech’
Leonie RoderickMcDonald’s CEO Steve Easterbrook says the brand fell behind in technology and is now having to play catch-up as it looks to use tech to improve the customer experience and boost engagement.
EE loses more marketing talent as its long-serving brand director departs
Rachel GeeFollowing the departure of EE’s CMO Pippa Dunn in January, the company’s brand director Spencer McHugh has announced he too will be leaving EE at the end of July, after 12 years with the company.
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.