The World Federation of Advertisers (WFA) is calling for the ad industry to come together to create global standards for digital advertising and a new international regulator to police the industry as it looks to stave off the rise of ad blocking.
By Sarah Vizard
This week mobile firms O2 and Three revealed two very different strategies in dealing with mobile ads. O2 believes that telecos have a right to play in the ad space, while Three plans to “revolutionise the mobile advertising experience” by trialling ad blocking.
Ad blocking is not just a publisher issue, according to head of media and futures at Diageo, Isabel Massey, who believes that marketers aren’t doing as much as other parts of the industry.
A Jack Wills ad showing various male and female models drinking in their underwear and posing on a bed has been banned by the ad regulator for being overtly sexualised and “inappropriate” for younger teenagers.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.