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Renault on how car marques will use VR for sales not just engagement
Thomas HobbsRenault says it will soon be able to offer consumers the ability to test drive all its cars via virtual reality headsets as the car marque explores how new technology can “radically change” the dealership experience and boost sales, not just drive engagement or awareness.
Samsung and Zuckerberg make claim for VR supremacy
Jonathan BaconThe importance of virtual reality (VR) technology at this year’s Mobile World Congress was underlined by a surprise appearance by Facebook CEO Mark Zuckerberg at a Samsung product launch tonight (21 February), during which he predicted VR will be “the most social platform”.
How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.