Marketing Week, Spotify and LinkedIn to tackle how to join up creativity and technology in Cannes

Marketing Week has teamed up with Teads to bring together a panel including marketers from Spotify, LinkedIn and the Lad Bible to talk Generation Z and how brands can use technology to boost their creative.

Taking place on Wednesday 22 June at 4pm on the Teads yacht, which will be anchored in the main marina, attendees will be able to hear about the future of digital advertising and how to appeal to Gen Z.

The panel includes Nico Lutkins, EMEA marketing director for LinkedIn Marketing Solutions; Mimi Turner, marketing director at the Lad Bible; Kayee Cheung, global head of trading at Spotify; and Sito Mobile’s EVP of strategy and national sales. Our editor Russell Parsons, along with the MD of Teads in the UK Justin Taylor, will host the event.

Up for discussion will be a key issue in marketing, how to create creative in a new digital world. The panel will look at how to join up creativity and technology to champion a sustainable advertising ecosystem, especially as millennials consume ever increasing amounts of content.

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