What’s the value of being an early sponsor of emerging sports?
Formula E, UFC and eSports are giving rise to a raft of lucrative sponsorship opportunities for brands that get involved early.
Why brands should invest as much ad spend in eSports as in Premier League Football
Thomas HobbsAs the world’s largest gaming company Activision Blizzard relaunches its Major League Gaming TV (MLG.tv) eSports platform, it claims that brands that ignore video gaming as a sport are missing out on a potential audience of more than 300 million millennials.
How brands can score at Euro 2016
Mindi ChahalWith just three weeks to go until UEFA Euro 2016 kicks off, two separate studies suggest that TV is not the only option for brands looking to engage fans, who should be looking to target women as well as men across online, radio, print and mobile.
Twitter signs up Budweiser and Stella Artois to sponsor its Euro 2016 and Wimbledon highlights
Thomas HobbsAs it continues its push into live sport, Twitter has announced that Budweiser has agreed a deal with ITV Sport to sponsor its exclusive Euro 2016 highlights on the social media platform throughout the month-long tournament.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.