The desire to do something different for its spring campaign inspired beauty retailer Space NK to ditch models in favour of working with six influencers, including beauty editors, bloggers and make-up artists.
This month’s YouTube top 10 ads is Cannes-themed. Always’ empowering #LikeAGirl and Pokémon’s Super Bowl-related spot seem to have hit the mark with viewers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.comor on Twitter @tomfishburne See more of the Marketoonist here
Former Thomas Cook CEO Harriet Green is now at IBM, pushing its internet of things agenda and drawing on her background in marketing to lead the business through its next stage of growth
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
