AB InBev’s Jorn Socquet says brands must learn to trust others to manage their social media
Jorn Socquet, VP of marketing USA at AB InBev says the main opportunity and obstacle currently facing brands is their willingness to trust others with managing their social media.
During the Cannes Lions Festival, Socquet also spoke exclusively to Marketing Week about the overall rise of social and his hope that it will “finally” solidify itself as an impressive channel for storytelling.
To learn more watch the video above.