Mark Ritson: My comprehensive guide to what marketers can learn at Cannes
This week’s column covers all the important marketing discussions taking place at the Cannes Lion Festival 2016.
This week’s column covers all the important marketing discussions taking place at the Cannes Lion Festival 2016.
Doing the simple things well and creating value for customers is often better than notions of world-beating creativity, innovation and mega-budgets.
All the news, insight and analysis from this year’s festival.
Our columnist Mark Ritson believes the Cannes Lions festival is a waste of time for ordinary marketers, but I’m more upbeat about the insights you can find there – if you know where to look.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.