AOL on sparking a ‘new conversation’ around creativity and digital

AOL chief marketing officer Allie Kline talks about the need to spark a “new conversation” around creativity and digital, urging the industry to collaborate on innovative solutions that will bring more money into marketing.

Speaking exclusively to Marketing Week at Cannes 2016, Kline also discusses the idea of “open versus closed”, the term she uses to describe the difference between what a marketer has access to and what information their partners keep hold of.

To find out more about the AOL CMO’s perspective on the industry watch the video interview above.

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