Weed said that four big trends need to be considered when planning an organisation’s strategy:
- The world moving South and East
- The world living differently
- A digital revolution
He added that these trends should be linked together and a strategy put in place in order to “do first and talk later’, as he says that actions are what people are looking for.
Watch the video to find out more on why Weed believes you need to tie the four strategies together and what this means for people living differently and more women now working in emerging markets.
Keith Weed is supporting the WFA’s Project Reconnect, which champions what’s good about marketing and showcases its impact. The Project intends to improve perceptions of our industry. Follow the cause at: @WFAReconnect and @WFAmarketers