How to create a sticky brand
What makes brands stick in the memory and what can less ‘sticky’ brands do to change consumers’ minds?
What makes brands stick in the memory and what can less ‘sticky’ brands do to change consumers’ minds?
Data leads thinking, planning and budget allocation in a digital world but how can brands ensure they are getting a true measure of success across platforms, channels and devices?
Shrinking marketing budgets and the use of short-term metrics to measure success have resulted in a sharp drop in creativity, according to the latest IPA report ‘Selling Creativity Short: Creativity and effectiveness under threat’.
With the EU referendum just seven weeks away, Marketing Week explores the impact Brexit could have on growth, talent, regulation and ‘Brand Britain’.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.