The Broadcast Committee of Advertising Practice (BCAP) has decided not to implement scheduling restrictions around payday loan ads, but payment brands face a further challenge in ensuring their ads don’t exploit vulnerable consumers.
Having recently been crowned the second most improved brand of 2015, Wonga’s marketing and brand director Christopher Bibby says the public is now starting to see the loans firm as “more responsible”.
Having ditched the puppets to unveil a new approach to marketing with its ‘Credit to the real world’ campaign championing hard-working people, Marketing Week spoke to Wonga’s marketing and brand director Christopher Bibby to discuss how the controversial pay day loan provider is planning to silence its critics and win back customers.
Having endured a torrid few years, gaining enemies ranging from MPs to clergymen, Wonga has today (May 19) revealed a new approach to its marketing, with a TV campaign ditching the ‘Wongie’ puppets and instead pushing responsibility among those who take up its controversial pay-day loans.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?