With the launch of its first ever UK TV ad during the England vs Slovakia match last night (June 20), Heineken is confident its Amstel brand can become a big player in the UK market due to its “authentic roots”.
Having signed up Andy Murray for a new virtual reality experience, Jaguar has insisted the technology isn’t a gimmick and is resulting in improved car sales.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.comor on Twitter @tomfishburne See more of the Marketoonist here
Cannes 2016: As the Cannes Lions Festival of Creativity gets underway in France we round-up everything you need to know from the day’s events.
Too many chief marketing officers (CMOs) are afraid to have “tough conversations” with their bosses, leading to campaigns that don’t cut through, says AB InBev’s VP of US marketing, Jorn Socquet.
Cannes Lions: Unilever’s SVP of global marketing Aline Santos believes the brand’s work with startups is pivotal to leading change – whether in retail or embracing sustainability – and that there is as much Unilever can learn from startups as they can learn from it.
News UK is investing “millions of pounds” in mobile video and launching a new “vertical video” advertising model as it seeks to capitalise on growing consumer appetite for mobile viewing.
Harnessing the power of data to develop a single customer view and drive personalisation is a big focus for online holiday provider Secret Escapes, which following a £41m cash injection is aiming to become a multi-billion pound company by 2020.
The National Lottery has teamed up with ITV to talk up the public’s role in contributing to Team GB as ITV plans to turn off all seven of its channels for an hour in a bid to encourage the public to exercise.
It is over a year since BT launched BT mobile and sim card only contracts. With more than 400,000 customers in 12 months, the company is continuing to push its brand and establish its place in the telecoms market alongside its acquisition EE.
With just a few days to go until Brits vote Leave or Remain as part of the EU referendum on June 23, new research has suggested that nearly three quarters (69%) of the nation have still not seen any online video ads relating to either side.
All the news, insight and analysis from this year’s festival.
For young adults living at home with their parents, receiving mail in the post is a novelty in a world where most of their communication is digital, reports Steve Hemsley.
Virgin Group is today (20 June) launching its first loyalty programme with the aim of uniting its disparate businesses under one brand – Virgin Red. Speaking exclusively to Marketing Week, Sir Richard Branson explains why the strength of the Virgin brand lies in its people and offers his thoughts on why marketers and entrepreneurs are not so different.
Virgin is uniting all its UK businesses under one loyalty programme for the first time as it looks to boost engagement with its customers and give them a reason to pick Virgin over its competitors.