Applying the Mini-MBA in Marketing (Webinar)
In this entertaining and useful 40 minute webinar, Professor Mark Ritson discussed the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach.
In this entertaining and useful 40 minute webinar, Professor Mark Ritson discussed the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach.
If Brexit were a brand – I mean a real brand, one you buy in a supermarket to wash your undies with – things would have been a lot simpler last week.
Mark Ritson, our award-winning columnist, consultant and marketing professor, is never one to shy away from an opinion and he had plenty of those in his talk at Marketing Week Live. Ritson gave his view on the importance (or lack thereof) of eight marketing concepts: millennials, CSR, brand purpose, brand valuation, digital marketing, zero based budgets, targeting and TV advertising.
There is an urgent need to translate digital views into TV audiences and vice versa otherwise brands will continue to be misled by thin digital video viewing estimates.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.