Microsoft’s UK CMO on artificial intelligence and his visionary inspiration

Paul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.

We spoke to Paul Davies, UK CMO at Microsoft and one of our Vision 100 on what it takes to be a visionary.

Davies said it takes a lot of curiosity and that visionaries need to be curious about the world around them and what makes people tick. He said that they should also have courage and the bravery to try different things.

He said he admires the astronaut Tim Peake for “inspiring a young generation and telling them they really can do anything with their lives.”

When asked what he feels the biggest change will be for the industry in the next ten years, he said it would be artificial intelligence, with “data being pulled together in different ways to create new experiences for consumers in ways that will be invisible.”

Watch the video to find out more on what qualities Davies thinks visionaries require and why he looks to music, the arts or theatre for inspiration.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here