Why brands are targeting empty nesters with traditional direct mail
Freesat and River Cruise Lines are using traditional direct mail to advertise to couples whose children have left home.
Freesat and River Cruise Lines are using traditional direct mail to advertise to couples whose children have left home.
With the latest ‘Lidl Surprises’ campaign aiming to convince doubters of the quality of the discounter’s meat, Lidl UK’s marketing director Claire Farrant says its past success means the brand’s marketing now has to work much harder to surprise British consumers.
Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy of Needs you should kick them out of the door.
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.