Microsoft’s top marketer on being a ‘more human and approachable’ brand
Microsoft’s Kathleen Hall believes we are seeing a “new Microsoft” focused on how technology can help people.
Microsoft’s Kathleen Hall believes we are seeing a “new Microsoft” focused on how technology can help people.
Microsoft is buying LinkedIn for $26.2bn in a deal that the two companies say will “change the way the world works” but will also provide both with more data so they can serve more relevant content and advertising.
Microsoft’s move to enforce more social values in its marketing has been credited as the primary driver as it ‘surprisingly’ beat the likes of Amazon and Google in a new poll by The Guardian analysing the UK’s most influential brands.
As Microsoft prepares to launch Windows 10 tomorrow (29 July), Marketing Week caught up with its corporate vice president of global advertising and media, Kathleen Hall, on how the marketing for the new operating system reveals the tech giant’s shift to a consumer rather than a product-led approach and shuns the “sameness” prevalent in the tech market.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.