Microsoft’s top marketer on being a ‘more human and approachable’ brand
Microsoft’s Kathleen Hall believes we are seeing a “new Microsoft” focused on how technology can help people.
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
Microsoft’s LinkedIn acquisition is a data and advertising play
Sarah VizardMicrosoft is buying LinkedIn for $26.2bn in a deal that the two companies say will “change the way the world works” but will also provide both with more data so they can serve more relevant content and advertising.
Microsoft ‘surprises’ as it tops The Guardian’s poll of the most influential UK brands
Thomas HobbsMicrosoft’s move to enforce more social values in its marketing has been credited as the primary driver as it ‘surprisingly’ beat the likes of Amazon and Google in a new poll by The Guardian analysing the UK’s most influential brands.
How Windows 10 reveals a more emotive side to Microsoft’s marketing
Mindi ChahalAs Microsoft prepares to launch Windows 10 tomorrow (29 July), Marketing Week caught up with its corporate vice president of global advertising and media, Kathleen Hall, on how the marketing for the new operating system reveals the tech giant’s shift to a consumer rather than a product-led approach and shuns the “sameness” prevalent in the tech market.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?