Airbnb, Sainsbury’s and Virgin Red to present at the Festival of Marketing

With the much anticipated line-up now live, the Festival of Marketing 2016 is set to be an event fuelled by unparalleled content that will engage, enthral and educate.

Diversity Panel, Festival of Marketing 2015

Headliners WWP chief executive Martin Sorrell and Apple co-founder Steve Wozniak are set to open and close day one of the event, with a further two (as of yet unannounced) headliners ensuring day two will not be any less captivating.

With 12 streams of content and more than 90 influential speakers providing their view on a variety of topics relating to the marketing world today, the Festival is an event not to be missed.

The festival will feature talks by some of the industry’s top marketers. For example, Alex Dimiziani, Airbnb’s head of marketing for EMEA explores whether making “bold sideways moves” could make you a better marketer. Continuing along the line of self-improvement, speakers Helen Tupper, head of marketing at Virgin Red, and Sarah Ellis, head of marketing strategy at Sainsbury’s, delve into the complexities of self-confidence through a discussion entitled ‘Wouldn’t it be amazing if I was confident inside and out?’.

A range of case-studies will provide an insight into the innovative marketing strategies proving to be successful. In a talk examining the revamped Co-operative Bank, its marketing director Alastair Pegg discusses how to turn around a business in trouble.

Other agenda highlights include a talk from the LAD Bible’s marketing director Mimi Turner on the intricacies of targeting an ever more diverse youth, as well as an exploration of the relationship between marketing and philosophy by writer and philosopher Alain de Botton.

With such a supply of prominent speakers and engaging topics there will be no dull moment at this year’s Festival of Marketing. With more speakers to be announced and such a promising agenda already on the table, the event looks set to be thought-provoking, thoroughly enjoyable and – perhaps – even better than last year.


To find out more information about the event, including how to book tickets, click here.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here