Vitality is looking to redefine the health and life insurance market by rewarding healthy customers rather than focusing on ‘doom and gloom stories’ after rebranding from PruHealth and PruProtect at the end of 2014. Marketing director Keith Kropman explains how the brand is changing behaviour.
Brands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives.
MasterCard is shifting money away from traditional above-the-line advertising to focus on real-time promotions as its CMO Raja Rajamannar looks to ensure that its marketing builds not just the brand but the business as well.
TSB has made significant strides since it was relaunched in 2013. CMO Nigel Gilbert talks to Marketing Week about the importance of aligning all marketing activity to its core proposition and why it looks outside financial services for inspiration.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
