Instagram’s head of brand development on the future of marketing and what it takes to be a visionary

Amy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.

We spoke to Amy Cole, head of brand development at EMEA, Instagram, and one of our Vision 100 on what it takes to be a visionary.

Cole said that visionaries must be able to think about things differently, look at the challenges they are facing and they should be ready to challenge the status quo.

She said that Instagram is a business where people are communicating through visual and is dramatically different to the text and email communications that came before it. She expects this dramatic change to continue with explosive video growth, virtual reality and augmented reality set to change the way we communicate.

Watch the video to find out more on who Cole admires and why “appreciating being different” has aided her career.

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