How Warburtons is using ‘innovation and fame’ to drive the brand
Warburtons is celebrating its 140th anniversary this year, but faces challenges keeping momentum going as people become more health-conscious and reduce their consumption of bread.
Warburtons is celebrating its 140th anniversary this year, but faces challenges keeping momentum going as people become more health-conscious and reduce their consumption of bread.
Warburtons’ campaign ‘The Giant Crumpet Show’ has been crowned the most successful Christmas TV ad of 2015 as new research shows that consumers are falling out of love with Christmas advertising clichés and that brands should instead look to make sure their ads are relevant to their brand message.
Warburtons is hoping that its latest celebrity tie-up with the Muppets will “surprise consumers” and achieve similar positive results to its Sylvester Stallone campaign that launched earlier this year.
Unilever is partnering its Flora brand with Warburtons for a shopper marketing drive to highlight the taste and health benefits of both as the former steps up efforts to kickstart growth.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.