How Nike and Spotify joined forces to connect online with offline through music
Spotify teamed up with Nike for its women’s 10k run events to promote the impact music can have on athletic performance and encourage more women to get running.
Spotify teamed up with Nike for its women’s 10k run events to promote the impact music can have on athletic performance and encourage more women to get running.
Brands must focus on “building emotional resilience” among boys, with new research suggesting they are increasingly suffering from body image issues.
To maximise the value of experiential activity brands are extending the life of one-off stunts by creating immersive content and encouraging further brand interactions following the event to create longer-term engagement.
Cancer Research UK has created a personalised experience using virtual reality to honour people who have left money to the charity in their will.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.