From Channel 4 returning with the second iteration of its ‘Superhumans’ campaign for the Rio Paralympic Games to Jaguar offering consumers the chance to explore the Wimbledon grounds in their 360 degree glory, here are the top 10 YouTube ads for July.
Channel 4’s new ‘Superhumans’ campaign for the Rio Paralympics puts a heavier focus on “everyday” people instead of athletes in a bid to change society’s attitudes towards disability.
Having signed up Andy Murray for a new virtual reality experience, Jaguar has insisted the technology isn’t a gimmick and is resulting in improved car sales.
Both BT Sport and Sky are launching multimillion pound marketing campaigns featuring high profile players, including David Beckham and Gareth Bale, as they aim to convince consumers they should be the sports broadcaster of choice, ahead of the new Premier League season.
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Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.