Coca-Cola hires new GB marketing boss as Bobby Brittain departs
Sarah VizardCoca-Cola’s UK marketing boss Bobby Brittain has left the business after more than 12 years at the soft drinks brand.
Coca-Cola’s UK marketing boss Bobby Brittain has left the business after more than 12 years at the soft drinks brand.
L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle.
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Ahead of her appearance at our Get With the Programmatic conference on 21 September, the FT’s global B2C marketing director Sacha Bunatyan told Marketing Week that brands know more about their audiences than ever, but agencies’ media expertise will be hard for them to match.
EE has teamed up with vloggers and football legends for its second Wembley Cup campaign, its biggest ever digital marketing activity, as it looks to boost engagement among younger audiences.
As Sainsbury’s switches its advertising agency after nearly 40 years, new data suggests the big four supermarkets are suffering by prioritising Christmas, rather than brand building all year round.
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The supermarket has picked Wieden+Kennedy as its new creative agency as it becomes the latest grocer to switch focus.
Reckitt Benckiser (RB) is mainly known for household brands such as Durex and Dettol but its new UK marketing boss is determined to convince young marketers RB is about “much more than selling boxes”.
The Olympic swimmer lost four sponsorships by behaving drunkenly at a service station then claiming he was robbed, but is this all just a cunning ploy to secure lucrative endorsement deals for diet pills, erectile dysfunction treatments and other dubious brands?
Sir Martin Sorrell expects further admissions that brands have over-invested in some areas of digital after Procter & Gamble said it went too far in targeting consumers on Facebook.
Great Britain’s record Olympic gold medal tally shows that success comes from concentrating on what you’re good at and becoming even better, not pushing people to be something they’re not while rewarding excellence with apathy.
Channel 4 has been reprimanded by the ASA for showing ‘unsuitable’ ads for horror TV drama ‘Fear the Walking Dead’ to children.
The Advertising Standards Authority [ASA] has chastised Ladbrokes after the gambling giant used a popular superhero in one of its ads.