From Channel 4 returning with the second iteration of its ‘Superhumans’ campaign for the Rio Paralympic Games to Jaguar offering consumers the chance to explore the Wimbledon grounds in their 360 degree glory, here are the top 10 YouTube ads for July.
Instagram has expanded its offer for advertisers by launching an insights tool and a ‘contact’ option for business pages as it continues to shape its ecommerce offering
Content plays a critical role for technology brand Fujitsu so its market research efforts focus on developing thought leadership ideas.
From an announcement in the middle of the night, to a rap video featuring a social media star, the unveiling of Paul Pogba by Manchester United broke new ground.
Team GB is turning the traditional sponsorship model on its head, instead forging collaborative brand partnerships, says head of marketing Leah Davis.
From the continuing dominance of Pokemon Go to Facebook’s plan to combat ad blockers, it’s been another eventful week for marketers. Here are five of the most important stories from the last seven days.
More than 85% of people that downloaded the augmented reality game are still playing it, offering big opportunities for brands popular among players including Kinder chocolate, Odeon cinemas and Domino’s Pizza.
With the regularity in which consumer magazines are being purchased falling over the last six months, The Economist and OK have both urged consumer magazines to not solely focus on print circulation when talking to advertisers.
Samsung has been the standout sponsor at the Rio Olympics so far as other including McDonald’s and P&G struggle to create the same level of engagement
Facebook is taking a pro-active approach in its battle against ad blockers, but some have warned forcing users to view ads might do more harm than good.
The way businesses operate may be evolving as digital processes continue to take hold but what does this mean for B2B market research? Face-to-face conversations are still important but social media, gamification and data analysis are leading to deeper customer relationships.
South African winery Jordan Wines invested in London restaurant High Timber to enable extensive opportunity for cross-promotion with minimal marketing spend. In the next of Marketing Week’s series on shoestring marketing, co-owner Kathy Jordan outlines the strategy.
Unilever’s Persil brand is launching a three-month partnership with mobile dry cleaning and laundry startup ZipJet, as it looks to play into the next consumer trends within the laundry market while gathering valuable audience data.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week reveals the brands that will battle it out for honours at the Masters of Marketing awards, part of the Festival of Marketing on 5 and 6 October 2016.