Virgin Money’s CEO Jayne-Anne Gadhia explains how the Virgin brand impacts its communications, why ‘lounges’ are its best marketing channel and how it plans to beat fintech start-ups at their own game.
Hungryhouse has introduced a new slogan and Gogglebox-inspired campaign in a bid to steal customers from rivals such as Just Eat and Deliveroo.
Fighting talk from Ashley Madison, a bold new campaign from Natwest and Apple maintaining its cool… Marketing Week rounds up five of the most important stories from the last seven days.
Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.
Brits showed a renewed hunger to make big purchases in September, with Brexit concerns failing to dent consumer confidence.
Making its marketing director responsible for data innovation – as well as regulation – has enabled O2 to develop new services that create value for customers from their personal data.
Join Marketing Week, Pret A Manger, Amnesty International and The British Library at the Festival of Marketing to discuss how to extract maximum value from minimal spend.
Freeview’s new campaign ‘The Other Way’ is both a bid to raise brand awareness and make the service contribute to people leaving their bundles with the likes of BT and Sky.
Argos is stepping up its focus on ‘design-led and premium’ homeware in a bid to attract a more diverse customer base, as the brand’s director of own brands Alyson Lockley says it wants to make consumers more aware of its ranges.
Ahead of the relaunch of its Scholarship programme, Marketing Week caught up with The Marketing Academy’s founder and CEO Sherilyn Shackell who has redefined the 4Ps of marketing to match today’s agenda.
The Marketing Academy’s founder and CEO Sherilyn Shackell outlines the changes to its Scholarship programme ahead of its 2017 relaunch.
Technology companies and content providers top the latest ranking of the UK’s top storytelling brands, all of which capitalise on the fact consumers are glued to their smartphones, tablets and laptops.
As the social network integrates WhatsApp users’ data into its own systems, Facebook’s global deputy chief privacy officer claims all data businesses are being subjected to “unfair suspicion” due to a negative atmosphere in the media.
A new study shows millennials and older people share many of the same characteristics, as it warns brands to stop peddling age stereotypes in their advertising.
Apple tops the list of the UK’s best storytelling brands followed closely by Amazon, but many brands are struggling to make emotional connections with consumers, according to new research conducted by Aesop.