One year on: Has P&G CEO David Taylor been a success?
It has been a year since Procter & Gamble appointed David Taylor as its CEO, but it still faces pricing challenges and a consumer appetite for constant innovation.
P&G appoints new marketing director for its Northern Europe business
Leonie RoderickP&G has appointed Stefan Feitoza as its new marketing director for Northern Europe.
Why P&G is moving away from targeted Facebook advertising
Leonie RoderickProcter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to stay front of consumers’ minds.
P&G looks to engage British public in Rio Olympics with renewed ‘Thank you, mum’ push
Leonie RoderickRoisin Donnelly, P&G’s brand director for Northern Europe, admitted to Marketing Week that it will be more challenging to engage the British public for the Rio Olympics with its latest ‘Thank you, mum’ campaign but that British patriotism and a unified brand approach will cut through.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.